Hobby to Business Series: Establishing Your Brand

Over the last few weeks, we’ve explored the first steps of turning a hobby into a business. With products developed and numbers crunched it’s time to define your brand identity. Get your notebooks out because there is plenty of research and pondering to be…

Hobby to Business Series: Calculating Cost

Foreword With craft show season rapidly approaching, I wanted to share how to take a closer look at your production costs so you can effectively price your product and see some return on investment. While there are many other associated costs, for the sake…

Hobby to Business Series: What Will You Sell?

Determining What to Sell I firmly believe the old saying “slow and steady wins the race” holds true. As crafters, we often forget there’s a lot more to do than just making product. After all, that’s the most enjoyable part, right? There are numbers…